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Study 03 · Voice / premium model

Performance Capability

Hypothesis: Premium is more compelling when framed as expressive performance capability, not generic cloud voice quality.

Primary objectPerformance
Mental modelVoice is the instrument; capability determines whether it can perform the selected style.
IA implicationVoice belongs inside Performance, not permanent app chrome.
PLG lensPremium preview is a product-led upgrade moment triggered by perceived value.

What to try

  1. Compare Local vs Expressive
  2. Read the capability language
  3. Check whether free still feels useful

ORCA focus

  • Performance belongs to Retelling
  • Performance uses a Voice
  • Voice has capability
  • Premium unlocks some capabilities

IxD states

  • Compare local neutral read
  • Preview expressive performance
  • See capability boundary
  • Upgrade only after value is shown

YAGNI cuts

  • No universal premium claim
  • No paywall before aha
  • No pretending all voices perform every style

Performance capability

Voice performance

Retelling: Bedtime storyteller · Retold

Local clear voice
Free · neutral read

Before there was land beneath anyone’s feet, the world rested in a deep and quiet dark.

Reads clearly. Limited pacing, warmth, and style-following performance.

Decision prompt

Should premium be positioned around style-following expressive performance?